In this video script tutorial you’re going to learn about video structure, how to write scripts for effective delivery and more.
Making a video script might seem like a little much at first but if you want to deliver your message efficiently and effectively it’s something you need to do for all of your YouTube videos.
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Knowing How to get comfortable & How to be more confident on camera are two very import aspects of being a Youtuber, and can definitely have a big impact in terms of your audiences connection with your content, so i have put together 5 tips to help you be more comfortable in front of your camera.
How to make better YouTube & Marketing videos so you can grow your channel, band and business, get more views and have more success. All it takes is keeping these key concepts in mind to make better videos that people will want to watch and enjoy.
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I know it’s serious learning curve when it comes to making videos so in this video I share 5 key things that will help you make better videos
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All of the topics I covered in this video are a part of this playlist about how to make videos for YouTube
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Video advertising is one of the fastest growing forms of online advertising. In fact, according toeMarketer, total video ad spend is expected to increase by 28.5% within the year. There’s just one issue with video advertising –it has a crazy-high barrier to entry. Advertisers need collateral to promote and lament the idea of actually creating video ads. They require significantly more time, skills and resources than any old text ad, image ad or even an email campaign.
At best, most small, low-budget advertisers end up using an existing tutorials or training videos that aren’t really designed to be advertisements, likely yielding disappointing results. More commonly, they avoid video advertising altogether. If you fall into either of these categories, I’m happy to report that AdWords just rolled out the answer to your prayers. Let me introduce you toYouTube Director for Business, an app that’s even cooler than Snapchat and Tinder combined (at least to marketing nerds like yours truly, that is).
This totally free (!!) new app simplifies the video creation process, allowing you to create a professional-caliber video ad in just a few minutes. I’m not joking – it literally spoon-feeds the video creation process to you.
The only real decision you have to make is what type of story you want to showcase. Even this selection process is easy! The app organizes templates by genre (a la Netflix) for those that have a story-type in mind. If you don’t, just head to the “By Business” tab to see video styles that were developed specifically for your vertical.
For each template option, the app will give you a quick overview of the intended mission of the video and give you the opportunity to watch an example created by the crew at YouTube. It also tells you what you need to do to prepare for the shoot. You’ll learn exactly how many shots the video will require, the number of people you will need to operate the camera or “act” in the ad, whether you need to write a script in advance or not, and approximately how much time the filming will take.
Once you’ve selected your template, the fun begins. Start by reviewing each of the shots you’ll be taking. When you click in to view each shot, the app provides an in-depth explanation of what you should be saying and doing in the shot, along with an animated, cartoon-style example. I recommend walking through each shot ahead of time to prepare a rough script and get a sense for what images will be appearing along with the voiceover.
For our sample video, we elected the “Short Advertisement – Mobile App” template, which Director for Business cautioned would take approximately 30-60 minutes to complete. We started writing out a rough script on a whiteboard, which took about 15 minutes. Once the script was fully drafted, we recorded the audio, which we breezed through in 10 minutes, since we knew exactly what we wanted to say. We then spent about a half hour filming all 8 scenes (but it would have been way shorter if we hadn’t gallivanted all around our office park for the right shots!). Then, to finish off the visuals, we added text to the introductory and CTA shots.
This step-by-step video production was easy and, by the end of the hour, we had a totally cohesive, compelling ad. While reviewing a rough copy, we also discovered that you can add music to play throughout the video. The app’s selection is massive—it’s organized by both genre and mood—so you’re guaranteed to find something that will jive with your content.
Check out the finished product!
YouTube Director for Business is the gateway to video ad creation that many small businesses need. Download it today and give it a try for yourself!
Have you ever had those brief moments in your day where you have like 15 minutes and you’re not sure what to do to help you grow your business?
You know those moments where you have just enough time to do one more small task before you leave to pick up your kids or get on that call with your client. You sit there thinking about what to do and then your hand clicks the mouse into your favorite social site.
And then you say to yourself, “Hey, it’s just 15 minutes. I can take a few minutes to enjoy a little social break.”
Or maybe you spend your day moving from one project to the next and just feeling stressed. And you’re thinking, “Did you just say take a social break? I’m still trying to figure out how I’m going to get that Facebook fan page to grow or how I’m going to increase my followers on Pinterest.”
So whether you need ideas to grow your social presence or need a list of suggestions to use in those brief moments of time, I pulled together a list of things that you can do during those quick moments of the day to help you to keep growing your business.
My Top 10 Small Business Marketing Ideas
Here’s my suggested list of action items you can do in 15 minutes to grow your social presence:
1. Make a list of what social sites are bringing you the most traffic:
To make this list, log into your Google Analytics and click on the links to follow this sequence: Acquisitions – All Traffic – Referrals
You’ll see a list showing which social site is generating the most referral traffic to your website. Each site is linked to a breakdown of the actual posts people clicked on to reach your site.
My top referral source is Pinterest. When I’m in this section, I click on the Pinterest link and it takes me to a breakout of the top pins/images that brought people to my site. To help me better understand what people are interested in, I write out my top 10 pins and the number of traffic clicks from those images to my list of my top social sites.
I can also track my traffic from Twitter, my newsletter and all the places where I do guest blog posts but not Facebook. Right now, Facebook is the only program that won’t give me more information other than the number of people who came to my site.
2. Check your top posts in your Facebook fan page:
To access this information, go to your fan page. Look for the tab on the top of your fan page that says Insights and click on that button.
Then start tracking the activity from your Facebook posts. I used a word document but you can set up a spread sheet or just write it out on a piece of paper.
After you’ve logged into your Facebook fan page Insights, review your posts and answer the following questions:
What were your top 5 posts for the week?
What time of day were they posted?
What day of the week were they posted?
What was the topic or message of these posts?
Did you add a video, photo or ask a question?
The more you check your Insights, the more you’ll start to see patterns emerge. You’ll start to see what type of content speaks more to your fans and what posts create more engagement with your potential customers.
3. Check what’s going on with your Twitter account:
To see what’s happening with your Twitter account, click into Twitter and click the link to take you to your Notifications section. This is the place where you’ll be able to view your recent activity.
When I log into my Notifications, I usually do these steps:
Did someone new follow you? Click over to their profile and decided if you want to follow them back. Look through their tweets and retweet a post of theirs or comment on one of their tweets.
Did someone share your blog post or promote your products? Hit the reply button under their post and thank them for sharing your stuff. I usually add in a personal note to show that I’m not automating these thank you messages.
4. Find new people to follow in Pinterest:
One of the best ways to hep you grow your Pinterest account is to find new people who are posting new content for you to repin on Pinterest. I usually run a search for new people and boards at least once a week.
Pinterest’s search feature is so easy to use and it’ll help you look for new people, boards and pins. Just type in the words you’d use to run a search on Google.
This search is a huge help to look for more content to add to a board that you just started or want to grow. You’ll be able to find people who have already done the search work and just re-pin several of their pins. And depending on their content, go ahead and follow them or just their board.
5. Update your LinkedIn profile:
Sometimes we get so busy that we forget to add what we’re working on to our LinkedIn profile. I know this one well – it happens to me all the time!
Your LinkedIn profile is super important because if someone runs a Google search of your name, your LinkedIn profile will come up as an option. This may be one of the first places where a potential customer or partner will first learn about you so you want to make sure that your information is up to date.
To update your information, log into your LinkedIn profile, go to the Edit Profile section (you’ll see the edit pencil next to all the sections) and ask yourself these questions:
Did you recently add in a new product or service? You can add that to your profile under the Project section.
Did you write a guest post on another blog? Add in the link in the Publications section.
Have your services changed? Make sure you update that in your Summary section as well as in the Experience section.
6. Find new people in Instagram to follow:
Doing a search for people who do the same work as you as you do is a great way to see how others in your industry are using Instagram. Run a search for your company’s key words in the search feature { the search looks like a magnifying glass } and see who comes up.
When I first started using Instagram for my business, I ran a search and found a ton of people to follow when I searched for social media and small business. I also found that when I followed people who were like me, several of them followed me back.
Also make some notes about what hashtags they’re using! I found several of my strongest hashtags from checking out what others who were doing the same type of work as me were using.
7. Check your numbers in your social sites and set goals for each one for the month:
I usually do this at the end of every month so I can track what’s growing and what site needs a little help. And then I add in a goal number for the next month.
8. Do a mini-brainstorm social session:
Is there one social site that you’ve been meaning to give a little attention to help you grow your followers? Try doing a little brainstorm session.
Start by looking at the top content on that site and make notes about what’s connecting with your fans. Now list 5 ideas that you could do to help you create or find more of the type of content your fans want to see more of.
And since you’re keeping this to 15 minutes, there’s no time to judge your ideas, just keep writing down everything that comes to your mind.
9. Read and comment on one of your favorite blogs:
Take the whole 15 minutes to really read the article { not just scan it } and think about your comment. What could you say in your comment to really add to the conversation?
If you can’t add to the conversation, move on to the next blog post or another blogger’s site. It’s OK if it was something that was posted a couple of weeks or a month ago. The point is to spend some time crafting your comment so that you can contribute the conversation and maybe even start a connection with your favorite blogger.
10. Remember how much you ROCK
Take a moment to think about how far you’ve come, all the cool things you’ve done and make a quick to-do list of what you want to work on next.
If you are a business owner who has never given digital marketing a thought, you could be in trouble; orange is now the new black! The audience that watches TV and listens to the radio is dwindling so fast, you could hear it happen! Billboards are not as effective as they used to be and do you know that only 17% of adults between the age of 18 and 24 read newspapers? The traditional channels of marketing can no longer suffice today
.
So what is digital marketing?
The truth is that digital marketing is not one thing. It is a conglomerate of many things, all calculated moves that primarily take place on the internet to draw the attention of the consumer. So in other words, digital marketing refers to marketing efforts that mainly take place on the internet. However, it includes offline methods such as branded SMS, display advertising, video games etc.
That’s the difference between internet marketing and digital marketing. Digital marketing includes offline media. In reality, however, the bulk of digital marketing takes place on the internet. “Why?”, you ask.
It is an open secret; 286 million American are constantly on the internet looking for information or communicating or shopping or doing whatever else they do. There are more people on the internet at any time than there are people watching a particular TV show or looking at a display ad.
What are the techniques in digital marketing?
The more important question other than” what is digital marketing?” is” how is digital marketing carried out? Well, there are a number of strategies used in digital marketing. Here are the most common ones:
1. Search engine optimization.
This is probably the most popular among website owners and is commonly known as SEO. Every day, there are over 3.5 billion searches on Google alone. When a search is carried out, the search engine scans all the websites with information related to the query and ranks them according to what it considers most relevant. Research has shown that internet users almost always never go beyond the first page of the displayed results.
Search engine optimization is a technique or a set of techniques that assists a website to rank high in the search engines. With a high ranking, a website automatically benefits from increased traffic.
2. Social media marketing
Social media is not just a thing for the millennials; the bug has practically bitten everyone. 78 % of all Americans have a social media profile and the numbers are growing! Social media marketing involves the use of social media channels to increase brand awareness or to build traffic to a website. The most popular channels here include Facebook, Instagram, Twitter, LinkedIn, Google + and YouTube. Facebook is the most used by businesses because it allows ads to be targeted to a particular audience. However, Instagram is very influential with 93% of the most notable brands having an active presence.
3. Search engine marketing
This is a strategy that aims at promoting a website to increase its visibility in the results produced by a search engine. SEM uses a number of techniques to achieve high rankings. This is a form of paid advertising that is very effective in increasing the number of visitors to a website.
4. Pay per click
This is a form of search engine marketing that involves paying the publisher a certain amount of money every time your link is clicked. The most common ones are Google AdWords and Bing Ads.
5. Affiliate marketing
This is where a website owner pays a commission to other website or blog owners for promotion on their pages. It is usually performance-based. In most cases, it requires the lead to buy a product from the owner’s website.
How can your business benefit from digital marketing?
1. Increased revenues.
Digital marketing increases the audience a business is able to reach. Through the use of proper targeting, a business can tremendously increase its sales and thereby tremendously increase its revenue.
2. Increased brand awareness.
The value of a brand can be measured by how recognizable it is. With digital marketing, a new and unknown product in the market can become a major brand in a far off country. Digital marketing can have a very wide reach and can be very effective in creating a name for your business.
3. Increased website traffic.
Most digital marketing platforms aim at increasing traffic to a website. This is like bringing people to your physical store. You can persuade these people to buy your products , you can monitor buying behavior, or you can collect valuable insights from them that will help you to improve your business.
4. Increased value of your website.
The more the number of visitors a website has, the more valuable it is. By getting more traffic from digital advertising, your website becomes more valuable and can fetch a high price from parties who might be interested in advertising on it.
5. It allows greater interaction with consumers
Social media advertising allows one on one engagement with consumers or potential consumers. You can be able to give immediate feedback, address concerns or know the perception towards your product or brand.
6. It is cost effective.
Digital marketing is cheaper than other methods of marketing such as mass media or billboards. The results are also measurable and actionable.
Conclusion
Any business whether big or small should take advantage of digital marketing as it can offer great results at a fraction of the cost of traditional media. Technology continues to evolve and the internet continues to be at the heart of it all. In the end, it is only those businesses that can cope with new advancements that will remain standing.
What is social media marketing? Social media, in simpler terms, is communicating or sharing to people or the public through the web or on a mobile device. People share gossip, ideas, news, or anything they wish to share to one another
To define the term Social Media Marketing let’s first analyses the definition of each word that makes up the term itself.
The word ‘social’ implies that communication is happening between two parties and the term ‘media’ is simply the platform or method by which people are ‘doing’ social. And ‘marketing’ is the act of promoting products and services that lead to sales opportunities.
So what is social media marketing? Well, in the simplest of terms, it’s an internet marketing strategy that leverages the influence and power of sites like Facebook, Twitter, YouTube, Myspace, LinkedIn, etc. to build traffic towards a website as well as build such website’s online reputation. So if you’re posting a link of your website on Facebook, or tweeting it on Twitter, or making a video on YouTube about your website, you are basically doing social media marketing.
Let’s look at each of these platforms individually
Platforms of social media marketing
Facebook
Facebook, the most popular of the Social Media websites has essentially two sides. Firstly, from a purely social perspective, it allow any individual to join and find, connect and communicate with anybody they choose, whether they be existing friends, school or university colleagues, family members, work colleagues and more. The second side to Facebook is the business side. Facebook allows the creation of a ‘Facebook Page’ to anyone, but for business owners, they represent an opportunity to promote their products and services.
A Facebook Page is now an essential marketing tool for businesses of all shapes and sizes. They allow businesses the ability to attract ‘fans’ (past, present or future customers) as well as interact with these fans on the Facebook Page itself, primarily on the ‘Wall’ page. A Facebook Page has multiple pages just like a normal business website would. The default pages contained within a brand new Facebook Page are; Wall, Info, Photos. Business owners can also setup advertising within Facebook to drive visitors to the business’s Facebook Page as a way of attracting more customers.
Twitter
Twitter is what’s known as a ‘Micro-Blog’. Micro meaning small and a Blog is like a news-feed containing information about a person, company, topic, industry etc., etc.
Twitter allows you to ‘post’ information of 140 characters in length about anything you wish. While it’s true purpose is unknown it serves as a broadcast medium for businesses, individuals, celebrities or anyone who wants to voice their option or expertise about any subject they choose.
YouTube
YouTube is a video sharing website and due to its popularity and vast resource of information on just about any topic you can imagine, has become the second largest search engine (after Google). This implies that people use YouTube to search for video content about any topic they wish to look for. It’s undoubtedly that online video is one of the essential ways our general public uses as an approach to impart, learn, impart and connect with to others.
YouTube allows anyone the ability to upload a video of their choosing onto their own YouTube account for public or private viewing.
LinkedIn
LinkedIn serves two purposes. The first, it’s a way for job seekers (or employers) to connect with each other.Furthermore, it’s a business device that gives entrepreneurs the capacity to connect with and fabricate a “system” of contacts. Considering it like a business organizing bunch, found on the web. You can use LinkedIn to be introduced to someone via an existing contact in your network. It can be a powerful tool if your business is B2B.Your choice of Social Media platform to market yourself, your company or your goods and services ought to be directed by the sort of client you wish to connect with and additionally the kind of engagement and interaction you wish to have with the person
Conclusion.
To summarize on what is social media marketing, simply it is the process of promoting people, brands, products or services using Social Media platforms such as Facebook, Twitter, YouTube, and LinkedIn.
Go Get It came to life with a vision: allowing people to connect with local businesses, while in turn, offering these businesses a better way to market their products and services to people in their areas.
The idea is simple. Go Get It is set up as a local business directory, with a particularly innovative concept. Instead of just being able to showcase their products and services through regular listings, businesses can actually upload engaging video content, which they can use to introduce their offerings to the audiences.
Videos are immediate, fun and easy to relate to: they have the power to present any product or service with accuracy and charisma, allowing business owners to give a personal touch to their presentations.
In addition to being listed and available through “Go Get It”, businesses will also benefit from enhanced visibility through platforms such as Google or Youtube.
People living in the area where a business listed is present, will be able to find and access content easily and seamlessly. People looking for services in their area will be able to harness Go Get It and the full potential of what the service offers by simply using a custom command via google.
Let’s say you need a carpenter in your town: all you need to do is to simply type in “gogetit# carpenter”, followed by your post code.
Within seconds, you will find many remarkable options in your area!
Go Get It stands out as a clever solution to list businesses on a local level, reaching out more people, while helping businesses and mom&pop shops save money in ads and promotion.
Listing in a local online business directory it is one of the most effective ways to advertise your business, especially when you have little or no online presence. Search engines like well-built and well-managed directories websites because they index businesses by category and geography.
Google search holds many of these sites in high regard, so when you’re listed on good local directory websites, your business will quickly receive a dramatic boost in search rankings.
“listing on local directories remains one of the SEO tactics that’s easiest and offers the most impact.” – Source: Wix
When you list your business you increase the chances and the number of ways that potential customers can discover your business. Especially those looking for local businesses which bring us to the first benefit:
Local Advertisement
Local online directory listings are able to connect you with a targeted audience. Directories have categorized listings so that you can be noticed. This enables your listing to be more accurate and target specific.
There are several types of ways to advertise your business locally and one of the most effective ways is advertising through a local online directory. The advertising service is effective. It is more important for your occupation when you have no such online presence or you are listed in a top online local directory.
Enhance Your Business
Today, 70% of the population prefer online search for a particular service locally. Imagine you have made your presence online through a local online directory, but your competitors have not started any online marketing yet. In this condition, who can get benefits? It is obviously you. For example, if you are own a beauty salon and you have listed yourself in Findyello.com but your competitors have not yet registered, you will get more calls or service request than your competitors.
With Yello enhanced profiles you can provide your company name, address with google maps, photos, and contact details and include a review of your business which helps to build trust and become easy to find.
Cost-Effective
Having a small advertising budget doesn’t have to limit you. Listing in an online business directory is simple and cost effective. You can list your business and start to build an online presence, add your keywords, and begin to develop your online presence for affordable prices.The business directory contains all your contact details and each page is categorized to maximize search engine optimization -making your business even easier to find.
The business directory contains all your contact details and each page is categorized to maximize search engine optimization -making your business even easier to find.