Facts About Social Media Marketing
What is social media marketing? Social media, in simpler terms, is communicating or sharing to people or the public through the web or on a mobile device. People share gossip, ideas, news, or anything they wish to share to one another
To define the term Social Media Marketing let’s first analyses the definition of each word that makes up the term itself.
The word ‘social’ implies that communication is happening between two parties and the term ‘media’ is simply the platform or method by which people are ‘doing’ social. And ‘marketing’ is the act of promoting products and services that lead to sales opportunities.
So what is social media marketing? Well, in the simplest of terms, it’s an internet marketing strategy that leverages the influence and power of sites like Facebook, Twitter, YouTube, Myspace, LinkedIn, etc. to build traffic towards a website as well as build such website’s online reputation. So if you’re posting a link of your website on Facebook, or tweeting it on Twitter, or making a video on YouTube about your website, you are basically doing social media marketing.
Let’s look at each of these platforms individually
Platforms of social media marketing
Facebook, the most popular of the Social Media websites has essentially two sides. Firstly, from a purely social perspective, it allow any individual to join and find, connect and communicate with anybody they choose, whether they be existing friends, school or university colleagues, family members, work colleagues and more. The second side to Facebook is the business side. Facebook allows the creation of a ‘Facebook Page’ to anyone, but for business owners, they represent an opportunity to promote their products and services.
A Facebook Page is now an essential marketing tool for businesses of all shapes and sizes. They allow businesses the ability to attract ‘fans’ (past, present or future customers) as well as interact with these fans on the Facebook Page itself, primarily on the ‘Wall’ page. A Facebook Page has multiple pages just like a normal business website would. The default pages contained within a brand new Facebook Page are; Wall, Info, Photos. Business owners can also setup advertising within Facebook to drive visitors to the business’s Facebook Page as a way of attracting more customers.
Twitter is what’s known as a ‘Micro-Blog’. Micro meaning small and a Blog is like a news-feed containing information about a person, company, topic, industry etc., etc.
Twitter allows you to ‘post’ information of 140 characters in length about anything you wish. While it’s true purpose is unknown it serves as a broadcast medium for businesses, individuals, celebrities or anyone who wants to voice their option or expertise about any subject they choose.
YouTube
YouTube is a video sharing website and due to its popularity and vast resource of information on just about any topic you can imagine, has become the second largest search engine (after Google). This implies that people use YouTube to search for video content about any topic they wish to look for. It’s undoubtedly that online video is one of the essential ways our general public uses as an approach to impart, learn, impart and connect with to others.
YouTube allows anyone the ability to upload a video of their choosing onto their own YouTube account for public or private viewing.
LinkedIn serves two purposes. The first, it’s a way for job seekers (or employers) to connect with each other.Furthermore, it’s a business device that gives entrepreneurs the capacity to connect with and fabricate a “system” of contacts. Considering it like a business organizing bunch, found on the web. You can use LinkedIn to be introduced to someone via an existing contact in your network. It can be a powerful tool if your business is B2B.Your choice of Social Media platform to market yourself, your company or your goods and services ought to be directed by the sort of client you wish to connect with and additionally the kind of engagement and interaction you wish to have with the person
Conclusion.
To summarize on what is social media marketing, simply it is the process of promoting people, brands, products or services using Social Media platforms such as Facebook, Twitter, YouTube, and LinkedIn.
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